Problem, Product, Resolution

Storybook #5

"Jesus replied, 'I am the Bread of life. Whoever comes to Me will never be hungry again...For I have come down from heaven to do the will of God who sent Me...And this is the will of God, that I should not lose even one of all those He has given Me, but that I should raise them up at the last day. For it is my Father's will that all who see His Son and believe in Him should have eternal life." (John 6:35-40)

One of Donald Miller's successful marketing formulas is a one-sentence copy built on the problem-product-resolution framework. For example:

Because it's hard for Christian parents to find good devotional material (problem), I write entertaining children's books (product) that teach Biblical truth and help families bring up kids in the way they should go (resolution).

Chompin' at the bits to buy a book, beloved?

In the highest and all due respect, the problem-product-resolution framework can also be an effective formula to present Jesus.

Because you have sinned and the wages of your sin is death and hell (a big problem), Jesus came to earth - the God-Savior-Man-Bread-of-Life (highest holy product), died in your place, rose to life, ascended to heaven, and offers you forgiveness and eternal life in heaven if you'll believe on Him (everlasting resolution). 

Ready to believe, beloved?